User-Generated Content (UGC)

Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other forms of media created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.

“UGC – user-generated content.” Beal, Vangie. Webopedia. February 2018. IT Business Edge. (accessed February 2, 2018).

In a Learning & Development context, user-generated content (UGC) is unofficial educational content created in one person’s area of expertise for others to learn from. UGC can be an article, a video, an infographic, a chart, or any other representation of information.

Some UGC is internal, on your company intranet or wiki sites. Other UGC is public, on sites like YouTube or Medium that allow users to share content they’ve created. If you choose to use UGC, you can rely on internal content, or curate public UGC.

UGC can help you promote peer learning and learning with technology. Internal UGC transforms employees’ institutional knowledge to collective wisdom distributed throughout your company. You no longer need to limit your L&D offerings to topics you have instructional design time for. SMEs can recommend public UGC when it exists or create UGC, freeing your L&D team to focus on the highest-value skills your organization needs.

Next post: Resource

As Learning & Development departments adopt more technology to further their mission, new terms spread dizzyingly fast and useful terms float in a sea of jargon and buzzwords. To help you stay on top of the trends, Degreed is launching a new L&D Dictionary blog series.

In each installment, we go over the traditional or dictionary definition of an L&D term before going on to explain its significance to the modern learning world. Armed with these definitions, you can cut through the hype to apply new concepts to your training offerings so your employees remain on the cutting edge.

cuˈration, n.

 1. The action of curing; healing, cure.
2. Curatorship, guardianship.
Draft additions  1993
b. The supervision by a curator of a collection of preserved or exhibited items.
“cuˈration, n.”. OED Online. January 2018. Oxford University Press. (accessed January 19, 2018).

Curation is one of the hottest topics in Learning & Development, but dictionaries haven’t quite caught up.

Degreed defines curation as the process of evaluating, organizing, and sharing learning resources around a specific topic while adding context with your own instruction to create a personal, relevant experience.

If you’re new to curation, where do you start? Curation is a valuable tool you can use to provide more tailored instruction to employees with the same limited time you have.

Traditionally, if you wanted to share new material, you had to analyze the need, find Subject Matter Experts (SMEs), interview them, design your learning activity, draft material, review it (with your SME, whose time is also limited), provide the materials, collect feedback, and (hopefully) update the material for next time. That meant each content area was a real commitment, and lots of emerging topics just couldn’t make the cut. In today’s dynamic learning landscape, you need to move faster to help employees keep up with the ever-changing nature of their work.

When you curate learning content, you don’t have to create all-new materials yourself. Instead, seek recommendations for relevant materials from SMEs or research to find some yourself. These can be from professional organizations, luminaries in the field, or your SMEs’ own materials shared online. By combining content from other sources to cover the general portion of your material, you leave yourself more time to create new content where it really counts—about organization-specific processes or concepts.

Interested in learning more about curation? Check out this Degreed Pathway.

Next definition: User-Generated Content