User-Generated Content (UGC)
Short for user-generated content, UGC is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other forms of media created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.
“UGC – user-generated content.” Beal, Vangie. Webopedia. February 2018. IT Business Edge. https://www.webopedia.com/TERM/U/UGC.html (accessed February 2, 2018).
In a Learning & Development context, user-generated content (UGC) is unofficial educational content created in one person’s area of expertise for others to learn from. UGC can be an article, a video, an infographic, a chart, or any other representation of information.
Some UGC is internal, on your company intranet or wiki sites. Other UGC is public, on sites like YouTube or Medium that allow users to share content they’ve created. If you choose to use UGC, you can rely on internal content, or curate public UGC.
UGC can help you promote peer learning and learning with technology. Internal UGC transforms employees’ institutional knowledge to collective wisdom distributed throughout your company. You no longer need to limit your L&D offerings to topics you have instructional design time for. SMEs can recommend public UGC when it exists or create UGC, freeing your L&D team to focus on the highest-value skills your organization needs.
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