Having trouble creating a habit of learning in your organization? Not sure what else you can do? You’re not alone.

66% of enterprise L&D leaders have trouble getting employees to engage with their training programs [Bersin by Deloitte].

Here’s the good news.

Degreed has a team dedicated to helping drive engagement and we have some proven tactics we can share that have improved the metrics at client organizations.

But first, the right mindset.

As the old saying goes, “takes one to know one.” So, let’s think about your personal online habits. You might notice there are certain things that drive you back to the same websites and apps day after day. In many cases, this repeated behavior is encouraged by way of a reminder in the form of an email or pop-up. These notifications provide a one-click option to visiting the site like you have probably received from sites like Amazon and Facebook.

Without having to think twice, a habit is born.

As it turns out, this notification tactic works for learning too. You can get in front of your audience on a regular basis by Degreed’s system generated engagement emails.

Degreed’s emails notifications notify your team of important learning events and suggested learning, making it easy to create a daily habit of learning.


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Need more than just metrics? Degreed client, Xilinx, has driven much of their adoption success through email communication.

Here’s a play by play of their strategy.

  1. The Xilinx team made marketing and communicating to their learners a top priority from day one of their launch in November 2016.
  2. They implemented a cascading communication roll out approach – beginning with executives and their staff, then introducing it to the rest of the organization with live briefings, demos, and videos.
  3. The communications strategy also included a message from the CEO prior to the official launch.
  4. These were followed by an email from the Senior Vice President of HR, and supporting collateral materials including posters, table tents, demos, videos and several webinars to ensure employees understood their new strategy, Learn to the Power of X (LearnX) and what it would mean for each employee’s professional and technical development.
  5. Based on pilot user feedback, they enabled daily reminders at launch, automatically generated by Degreed to provide a reminder to their team to encourage learning daily – and it’s working.  Over 43% of employees have logged in more than 5 times and 88% have visited. 

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Even though their metrics say a lot, feedback from the Xilinx team says even more:

“For us, the Daily Email has been a key part of our implementation success. Employees appreciate the personalized preview and the daily nudge to engage in learning.”

Start driving learner engagement today with Degreed!

Digital technology has drastically changed the way we learn and consume content. We gravitate towards solutions that are quick and easy, and as a result, informal options – social and on-demand learning – account for the bulk of workers’ development.

The most advanced L&D teams are embracing the trend towards informal, collaborative and social. According to the latest Bersin Corporate Learning Factbook, the best L&D organizations deliver significantly more on-demand resources like articles, videos and books, and up to 20% fewer hours via formal training (ILT, vILT, e-learning).

The general lack of insight into informal learning activities has many L&D leaders asking “How do I know employees are spending time on the right things?”

“We have to start trusting the learner. They know what they need and when they need it, and they’re going to find it,” suggested Jason Hathaway, Director, Content & Learning Solutions at CrossKnowledge.

But truly measuring the value of informal learning can be tricky. At Degreed, we believe in the bigger picture and recommend optimizing for utility and outcomes by asking ”Is the learning people are doing helping them become better at their jobs?”

How can you get an accurate measurement of how informal learning is working when results are not instant and much of the learning people do is happening outside of your company’s LMS?

Let’s say, for example, a salesperson spends lots of time watching product videos and reading about selling techniques. Certain tools allow you to capture data on the use of learning resources, but what you, as the manager or learning leader don’t know is if they are applying those ideas in practice.

So you look to their behavior and results. Are they setting more appointments? Are they closing deals faster? Are they closing bigger deals? Are their customers more satisfied? This is data you might be able to find in CRMs, ERP systems – maybe even in the talent management systems. But the one place you will definitely be able to see results (or not)? Observation.

True learning program success means observable behavior change. It’s a different way to think about ROI, but it’s a KPI’s that really matters.

Additionally, you can focus on the experiences you’re facilitating. “You can’t control what people do, but you can control the environment you provide them. Give learners easy access the best resources, including other peers, ” suggested Todd Tauber, VP of Product Marketing at Degreed.

Most workplace learning infrastructure doesn’t really work for today’s workers, partly because the current systems are built primarily for structured, formal training. But the key to empowering your learners and increasing engagement is recognizing, facilitating and measuring what’s happening in-between those formal learning settings – all of the informal learning that is happening whether it be reading an article, a conversation with a mentor or peer, attending an event, or taking a course.

Ready to start measuring your informal learning experiences? Create your Degreed profile today!

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