Many learning leaders are re-thinking their strategy and want to incorporate more digital components to what they are doing with learning.  This means thinking beyond traditional models of classroom training, e-learning, and the limited functionality of an LMS. The reality is that people have information available at their fingertips and there is an abundance of tools to choose from.

The key is relevance, context and helping your learners effectively navigate the explosion of content. As you are thinking about creating your digital learning strategy and incorporating digital learning assets and tools into what you offer your employees, it’s imperative you consider and are able to answer the following three questions:

  1. What is our digital learning strategy?

A digital learning strategy means that you are going to incorporate digital learning assets (videos, online learning, courses, blogs, articles, books) into how you help people learn. But, it’s really more than that – it’s actually thinking about learning differently.  There is so much content for learning available to people now, and the rate of change is so fast, that we can’t be bound by old models of learning to satisfy how quickly people need to keep up on the required skills today.

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In the old model, a central learning group would get requirements for what people needed to learn (say Java programming), design and develop the “training,” and then set up classrooms, register people, and have them leave their job to attend a class.  That process takes time (sometimes a lot of time) and by the time all that happens, your company has moved on and now needs Python programming skills instead.

Instead, embrace a digital learning strategy. Now you can use the over-abundance of available content to your advantage.  You can help direct people to digital assets that you have developed, or that already exist, and give them on-demand access.  Having a variety of digital asset types also takes into account all the different ways people like to learn – I personally love to read books or listen to podcasts, but others may like to take a multi-week online course.  A digital learning strategy is your plan for how you want to conveniently offer all these digital learning assets to your employees.

  1. Why do we need a digital learning strategy?

One of the reasons it’s so valuable to have a digital learning strategy is that you can provide learning to all your employees – not just the chosen few.

When a digital learning strategy is deployed, it is instantly a global, scalable benefit for all of your people.  So if you have employees around the globe, or across the country, a digital strategy can help show all employees you are investing in them and in their skill development – all the time – which is key to employee engagement, especially millennials. Workers will have all types of learning assets at their fingertips whenever they need them.  So instead of asking the learning department to develop a particular type of learning, people can access thousands of learning assets that can help them right away.

Many companies spend the majority of their budgets on leaders and managers or high-performing employees and leave the rest of their employees to fend for themselves.  But how can “the rest” succeed without support and guidance, too? Having a digital strategy can help you reach all of your employees and help you have a competitive advantage in terms of retaining people. Employees want to build their skills and want you to invest in them, so if they feel your company will do that and others won’t, that gives you an edge.

  1. Which digital content should we include?

Here’s where a little analysis as well as iteration comes into play. At my last company when we were trying to decide which content to include in our digital strategy, we had just begun creating the learning organization, so we didn’t have any of our own content yet. In order to get learning to people quickly, we partnered with a few leading content providers that have libraries of digital content (examples include Plural Sight, BigThink, SkillSoft, Lynda.com, Safari Books, and Harvard Publishing, although there are hundreds out there).

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We chose three content partners and tracked the usage of providers content to see what our employees were needing and using.  We also included some of the free content out there (such as Ted Talks and YouTube videos).  That worked well for creating our first digital strategy, but over time, we dropped some providers and partners and added some of our own company-specific digital content into the mix as we learned what was working best for our employees.

Unfortunately, many online learning strategies start with buying technology – generally an LMS – and then people build the digital strategy around the technology.  To be really successful, though, you need to create your strategy first and then see what technology will support what you really want it to do. New technology is making new things possible.  The key is just to make sure you know what problems you are trying to solve and then you can make the magic happen.

 

In the 1980’s Michael Santos started trafficking cocaine, which eventually resulted in a 45 year prison sentence. Michael experienced an intense change in mentality and earned a bachelor’s degree, a master’s degree, wrote 2 books longhand, married his wife, and earned six figures on the stock market- all behind bars.  Click here to read Part I of this 2 Part Series “No Excuses:  How Michael Santos Created Success in Prison”.

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Michael Santos was released from prison in 2012 after serving 26 years. He has an extraordinary outlook on life and an insatiable desire to make himself and others better. I had the opportunity to do an interview with him, one of the first things he said was “Be the change you want to see in the world!” Michael’s enthusiasm for life is infectious. There is much to value in his advice.

Can you describe your transition from the criminal mentality to using your prison sentence to learn and grow? Was it an instant change of thought or more of a slow transition?

When I was 21 years old I saw Scarface and it really influenced me. I wanted to get into that. I eventually got arrested [for dealing cocaine] when I was 23. I knew I was facing a very long sentence—possibly life without parole. My case didn’t involve any violence, but because of the war on drugs people were getting long sentences. After I was convicted, but before I was sentenced, I read the story of Socrates. Socrates was in jail, and he had an opportunity to escape. But he didn’t take it. He chose death. That story had a profound effect on me. It made me think about what I could do to make the most of my time in prison. It was an instantaneous change after I read that story. I began to think about what steps I could take to reconcile with society.

What was it that led you to pick up that book?

In jail I started to pray and ask for guidance. I didn’t pray to get out of jail, but to get me through the journey. Those prayers led me to the book, A Treasury of Philosophy—specifically the story of Socrates.

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I was a terrible student in school and never read books growing up. But my prayers led me to read that book. I began to think, “What would law-abiding citizens expect from me?”

That’s when I came up with a three-part plan. I was going to educate myself, contribute to society, and build a support network. If I could execute that plan, I could emerge from prison with dignity.

While you were in prison you were met with setback after setback, yet you came out victorious. What advice would you give to someone who is discouraged because of setbacks in his/her life?

I would encourage them to visualize success. Figure out the best possible outcome to their life. I started to think in the cell, not about getting through the day or the week, but about success. I would think, “What is the best possible outcome for this?” The visualization was to become a law-abiding citizen. I wanted people to see me as a good person—not just someone who made bad decisions as a youth. The more clarity I got on that, the more empowered I became.

[inlinetweet prefix=”” tweeter=”” suffix=”@degreed”]Don’t look at today’s struggle because then you are just focused on those struggles. Make a three-year, five-year, or ten-year plan.[/inlinetweet] Visualize what the best possible outcome is in three, five, or ten years. Then reverse engineer where you need to be and create a plan. Create a plan for what you can accomplish in a year, a month, a week, and a day and work on that. You become empowered as an individual as you move toward what you define as a victory.

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How have you adjusted your personal growth patterns now that you have more freedom?

I’m still very disciplined. I’ve been free from the Bureau of Prisons for almost two years now. I’ve found there are so many more tools to use. I got a nice Mac Pro: no more spinning ball! I’m trying to learn social media better. When I was in prison I never even sent an email. I read about it, but I never experienced it. I have a lot to learn, and I still need to master the tools that are available.

What’s next for you?

My big project right now is a new podcast that I have developed. It’s called Earning Freedom. I produce a new episode every day. On the episodes I interview formerly incarcerated people or business leaders. I’m trying to connect with more employers and formerly incarcerated people to learn from them and tell their stories.

I have also written a few simple eBooks to help individuals who have been indicted—so they can really understand the process they will be going through. I want to help them begin a deliberate path and position themselves so they can emerge successfully without letting the prison experience be a failure.

Will you be writing another book?

Yes. I will be writing a follow up to my book Earning Freedom that will have the details of my time after I was released from prison

If you haven’t read Michael’s book, Earning Freedom, I highly recommend it. You can also read more about Michael’s story or listen to his podcast here

Click here to read Part I: No Excuses: How Michael Santos Created Success In Prison

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