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New Employee Skills for a Shifting Industry: Inside Imperial Brands’ Transformative Turnaround

Imperial Brands has a history of over 200 years with well-known products that include Davidoff, West and JPS cigarettes and Golden Virginia rolling tobacco. But today, customer preferences are changing dramatically resulting in major markets like the US and UK consuming fewer traditional tobacco products every year.

The tobacco industry is not usually known for innovation. The last major breakthrough was the filter, introduced over eighty years ago. Now, to strengthen its sustainability, Imperial is focused on the development of next-generation products. A goal that will require updating employees’ skills across the whole organization — and fast. 

For any global company with more than 30,000 employees, this would be a massive challenge. Imperial Brands asked their L&D team to lead the way. The company had to attract top talent, cultivate a culture of learning, and identify the skills that would enable workers to create next-generation products.

After four years of hard work, Imperial Brands is getting impressive results. Learn what employee skills they prioritized and how their L&D led the way in our latest case study.

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